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Grindr users were a little baffled this morning when Madonna showed up on their grid as a potential new friend nearby.

The pop icon starting appearing on Grindr grids across the world as part of the promotion for her upcoming album.

Confessions 2 is on the way and Madonna is making sure you know about it.

Madonna launches on Grindr

Given that Madonna has been a gay icon for literally ever, it’s not surprising she’s picked the most direct point of access to talk to gay men for her latest album promotion, Grindr.

Sporting a bright popping pink profile picture Madonna has appeared on Grindr grids all over the world, seemingly appearing very close by.

However users who jump to see just who’s behind the profile will instead find the latest marketing machine well oiled and ready to go.

Instead of a chat with their favourite pop star users are offered an exclusive deal instead.

Grindr users are being offered to get a limited edition vinyl picture disc plus exclusive behind the scenes information and pictures directly through the app.

While the promotion runs Madonna will appear on the grid, but you can’t make her go away, why would you want to though?

Grindr announced their excitement at pairing with the pop star, who hand chose the platform to work with.

“For decades, Madonna has defined the sound and spirit of the gay dancefloor – her music has brought us together. And her allyship has never been a moment, it鈥檚 been a constant” .

“The Material Girl has always stood with us. Our Unapologetic Bitch, Ray of Light, and ultimate Bad Girl – she鈥檚 still leading from the front, setting the tone and shaping the culture.”

Motha made something, just for you 馃槇

Pre-order the Grindr Edition of CONFESSIONS II now in the app

鈥� Madonna (@Madonna)

And of course the latest addition to the grid is bringing out all the comments online.

nobody is online on Grindr in my area but Madonna

鈥� bunny馃珤 (@BunnyGrandey)

Tive que baixar o Grindr s贸 pra ver a madonna
E n茫o 茅 que 茅 verdade mesmo
A velha meteu uma publi pra todas gays do mundo

Taca mais jaba warnerrrr

鈥� Princesa Isabel do Ballroom (@Eusouofer)

is unlocking her album… the Grindr exxxclusive Confessions II vinyl is available NOW on the Grindr app

鈥� Grindr (@Grindr)

oomf asking me to buy him the madonna grindr vinyl

鈥� jos茅 (@dotjjpg)

Los amo, ahora la nueva excusa es 鈥渆ntre a grindr para ver si me sale el perfil de Madonna鈥�

鈥� Leandro M. Fossati (@leanfst)

nooooooo babe i was on grindr to order the madonna vynil you don鈥檛 understand ahaha

鈥� gabriel (@prispourunange)

Que lindo abrir o grindr e ver a ao lado do 鈥淎tv 馃挦 agora鈥� e do 鈥淢ama eu?鈥�.

鈥� COBAT (@artcobat)

it鈥檚 funny madonna is now on grindr cause she too is lying about her age

鈥� tom 鉁� (@tomvcns)