Lessons From Sydney WorldPride – Keep Mardi Gras Vital And Rebuild Oxford Street

Lessons From Sydney WorldPride – Keep Mardi Gras Vital And Rebuild Oxford Street
Image: Oxford Street Party 2023. Image: Katie Ford/Sydney WorldPride.

By Robert Tait

Inclusive, innovative, inspiring: no one could argue that Sydney WorldPride 2023 was anything less than a brilliant success.

But now that the biodegradable glitter has settled, we need a discussion about SWP鈥檚 implications for the future of our community generally, of Mardi Gras, and of Oxford Street.

The complaint I heard most was about sponsorship. People recognised that an event of that scale could not occur without major corporate and government support and kudos to the organisers for snagging it. But such mass-scale pinkwashing still left a bitter taste in many people鈥檚 mouths.

One has to wonder, did the sponsors get more out of it than we as a community did? And, heading forward, do we need it at all? What鈥檚 wrong with a smaller-scale Mardi Gras with only community groups 鈥 they were by far the best part of this year鈥檚 Parade anyway.

Alcohol Sponsors

That bitter taste often came from gin, whiskey and beer, because the alcohol sponsors dominated. A strange choice, given our community is more prone to drug and alcohol issues than the broader community.

Nowhere was that more obvious than the Pride Villages on and near Oxford Street, where large sections of the street were converted to sponsored drinking areas (behind John Howard-style white picket fences!), making access to local Oxford Street traders extremely difficult. Japan has a poor record regarding 17c起草社区IA+ rights, yet its largest brewing company was embraced as a principal SWP sponsor.聽

Then there was the bizarre sponsorship of some gay premises by misaligned corporations. Most of the large venues on the strip now have gaming rooms 鈥 did a major credit card company realise they were also associating themselves with poker machines (and their social ills) in taking over the identity of an iconic pub? Although, the wittiest sign of SWP had to be at the entrance of the dive bar next door: 鈥淲e don鈥檛 take Amex鈥.

City Of Sydney

Dykes on Bikes traditionally lead the annual Sydney Gay and Lesbian Mardi Gras parade. Photo: Ann-Marie Calilhanna

Council and State Government sponsorship were also hypocritical. The City of Sydney has a woeful record in managing Oxford Street (including selling off and then fussing over the rebuild of the north side, meaning it was boarded up for SWP).

And both the Libs and Labor at a State level refuse drug testing at dance parties, preferring the public health idiocy of sniffer dogs.

Sure, we need the cooperation of the government, but do we need to give politicians such unqualified access and endorsement?

Not that the community is perfect in appropriately representing itself either. Really, we have to be so careful of commodifying 鈥 indeed pinkwashing 鈥 ourselves.

Self-Branding

The art and history component of WorldPride was the highlight for me, and one of the most interesting panel discussions was about photographing the community, how it used to be done by a couple of talented photographers, and now 鈥 everyone!

This means the whole community, particularly at events, becomes potentially more packaged and performative. But isn鈥檛 that at odds with the most intrinsic of our shared values, which is respect for genuine and diverse identity?

It seems to me that ironically the best (or worst) example of such 鈥渟elf-branding鈥 was not from Gen X but the ubiquitous 78-ers 鈥 now seemingly out to protest one thing, their own anonymity.

Queer Sydney

And then there鈥檚 the rainbow! Even though it鈥檚 evolved (or evolving), do we really need such a dominant symbol for us all? Its spectacular over-use, besides being just plain lazy, feeds into the right-wing narrative that there is something oddly Fascist and cult-like about the queer community.

At what point in the liberation process does a social minority actually decide it is 鈥渟omewhere over the rainbow鈥?

WorldPride has given queer Sydney a boost. And has shown what amazing things we are capable of. As we progress our community, keep Mardi Gras vital, and rebuild Oxford Street, it鈥檚 important that we not sell ourselves out to the highest bidder.

Not capitulate to corporate or political agendas that undermine our own values. Our future achievements might not be quite so flashy as what we鈥檝e just seen, but even more satisfying.听听听聽

 

听听听



3 responses to “Lessons From Sydney WorldPride – Keep Mardi Gras Vital And Rebuild Oxford Street”

  1. The “rainbow ” is “fascist and cult like “? I don’t get that. The rest of the article I largely agree with

  2. Robert,
    Whilst I also have mixed feelings about large corporate sponsorship (especially alcohol vendors!), I feel the greatest despair over the cookie-cutter model for participants that MG promotes. Whilst this parade was huge and impressive, the majority of entrants followed the formula of truck plus music, followed by synchronised dancers. No encouragement or evidence of wit, protest, scandal, or pushing-the-envelope. Would many of MG鈥檚 famous past participants have been allowed to March this year? Miss New Zealand? Ron Muncaster? The Chinese Women鈥檚鈥 Swimming Team? St Trinnian鈥檚 wood work class? Fred Nile鈥檚 head on a plate? Does obtaining social equality mean we have to go back to not frightening the horses?

  3. Robert Tait, I certainly didn鈥檛 feel anonymous marching proudly with my recently out niece in the 78ers contingent. Quite the opposite in fact. And if you want Mardi Gras to refocus on community groups, you can expect that old queens like me are going to be out there regardless of whether you鈥檇 prefer us to stay at home sipping a cuppa and nibbling on a Tim Tam whilst we watch the Parade on Aunty.

    I grade your work a fail, with a note: must stop grey shaming the seniors.